Last Updated: June 2026
1. Who We Are
Official Dog Gear (“ODG”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal data when you:
• Visit our website;
• Contact us by email, social media, website forms or messaging services;
• Place an order with us;
• Request a quotation or custom design;
• Interact with our business online.
2. Information We Collect
We may collect and process the following information:
Contact Information
• Name
• Email address
• Telephone number
• Postal address
• Delivery address
Order Information
• Details of products ordered
• Customisation requests
• Measurements provided
• Design preferences
• Embroidery wording
• Order history
Communications
• Emails
• Social media messages
• Contact form submissions
• Customer service enquiries
• Design discussions and approvals
Technical Information
Where applicable, our website may automatically collect:
• IP address
• Browser type
• Device information
• Website usage information
• Cookies and analytics data
3. How We Use Your Information
We use personal information to:
• Process and fulfil orders;
• Create custom products;
• Provide customer support;
• Communicate about orders and enquiries;
• Maintain business records;
• Improve our products and services;
• Comply with legal and accounting obligations;
• Protect our business from fraud or misuse.
We will only use personal data where we have a lawful basis to do so.
4. Lawful Bases for Processing
Depending on the circumstances, we process personal data because:
Contractual Necessity
To fulfil orders, provide quotations, communicate about purchases and deliver products.
Legitimate Interests
To operate and improve our business, maintain records, respond to enquiries and protect our legal rights.
Legal Obligations
To comply with tax, accounting and regulatory requirements.
Consent
Where consent is required, such as certain marketing communications, you may withdraw consent at any time.
5. Customer Confidentiality
Official Dog Gear respects the privacy and confidentiality of its customers.
Information provided during enquiries, custom order discussions, design consultations, purchases and customer communications is treated as confidential.
We will not normally disclose information regarding customer orders, communications, personal circumstances, disabilities, medical information, purchasing decisions or custom design requests to third parties unless:
• We have the customer’s express permission;
• We are legally required to do so;
• Disclosure is necessary to protect our legal rights.
We do not generally discuss individual customers or orders with third parties.
6. Sharing Information
We do not sell customer information.
Where necessary, information may be shared with:
• Payment providers;
• Postal and courier services;
• Website hosting providers;
• Professional advisers (such as accountants or legal advisers);
• Regulatory authorities where required by law.
We only share information necessary for the relevant purpose.
7. Data Retention
We retain personal information only for as long as reasonably necessary.
This may include retaining records:
• To fulfil contractual obligations;
• To provide customer support;
• For accounting and tax purposes;
• To protect our legal interests.
Different categories of information may be retained for different periods depending on legal and business requirements.
8. Security
We take reasonable steps to protect personal information from:
• Unauthorised access;
• Accidental loss;
• Misuse;
• Alteration;
• Disclosure.
While no system can guarantee absolute security, we aim to use appropriate administrative and technical safeguards.
9. Your Rights
Subject to applicable law, you may have the right to:
• Request access to your personal data;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Restrict certain processing activities;
• Object to certain processing activities;
• Request transfer of your information where applicable;
• Withdraw consent where processing relies upon consent.
Requests may be made using the contact details below.
10. Cookies
Our website may use cookies and similar technologies to improve user experience and analyse website performance.
Where required by law, cookie consent options will be provided.
11. Third-Party Websites
Our website and social media pages may contain links to third-party websites.
We are not responsible for the privacy practices of external websites.
12. Contact Information
Questions regarding this Privacy Policy or requests relating to personal data may be directed to:
Official Dog Gear
Email: [Insert Business Email Address]
13. Changes to This Policy
We may update this Privacy Policy from time to time.
The most current version will always be published on our website.
Continued use of our website or services after updates constitutes acceptance of the revised policy.